Sefton supports campaign against domestic violence – ‘Be A Lover, Not A Fighter’

Representatives from Sefton Council and the wider community showed their support this week for a new anti-domestic abuse campaign taking place across parts of the North West.

‘Be a Lover not a Fighter’ is running across areas in Cheshire, Merseyside and Lancashire in a bid to encourage people to talk about the problem and know what they should do to help if someone is experiencing domestic abuse. It is asking people to wear the ‘Be a Lover not a Fighter’ badge and offer another to a friend or family member.


Click here to download information about local services across Sefton 

Click here to download a selection of campaign posters

You can also click here follow the campaign on Twitter (@ilovernofighter)

You can also click here to follow the campaign on Facebook 


This year, the second year that the campaign has taken place, the initiative is focusing on children as a staggering 90% of domestic abuse is witnessed by children.

The face to face engagement event on March 1 at The Strand Shopping Centre in Bootle, was part of 12 public engagement events taking place as part of the campaign.

Run by public health partners, ‘Be a Lover not a Fighter’ will be seen across seven local authorities in Cheshire and Merseyside areas and across Lancashire, building on the work first delivered by the Cheshire and Merseyside Public Health Collaborative (Champs).


Matthew Ashton, the public health lead for the campaign said:

“Domestic abuse is never acceptable. This campaign aims to highlight the issue of domestic abuse, particularly the impact on children, and stop domestic abuse being a hidden issue in our communities. Domestic abuse is about more than physical violence. The short and long term impacts on children are huge, on behaviour and educational achievement as well as physical and mental health, including increasing the risk of suicide and self-harm. Creating the environment where domestic abuse is understood better and accepted less will help support our local work and we want to encourage people to pledge their support.”

Cllr Ian Moncur, Sefton Council’s Cabinet Member Health and Wellbeing said:

“Domestic abuse has significant psychological consequences for everyone involved especially children in this case. More needs to be achieved and we at Sefton Health and Wellbeing Board are working in partnership to respond. We welcome anything that raises awareness about what domestic abuse is so people can understand the issue and we can help more people.”

1 in 3 women and 1 in 6 men have suffered domestic abuse with two women killed every week and two men killed every month in the UK by their partners. About half of violent relationships involve violence by both partners.

Celebrities including DIY SOS and National Lottery presenter Nick Knowles, Superbike World Champion Carl ‘Foggy’ Fogarty,  ‘Shameless’ and ‘Cuffs’ star Karen Bryson, Dancing on Ice star Dan Whiston, ‘Benidorm’s’ Crissy Rock, Hannah Hobley and Philip Olivier and singer Russell Watson have all offered support for the campaign.

For more information, where the engagement events are being held or to find out how you can pledge your support go to