The technology company Apple has enabled its users to make donations to 22 major charities through its Apple Pay system for the first time.
The charities, which include the RSPCA, the Alzheimer’s Society and Scope, have reached a deal with the company, enabling them to receive donations from Apple phones, tablets and laptops using Apple Pay, which allows users to enter their card data in advance, then swipe their phones at checkouts or pay points to make payments.
Apple Pay first became available as a payment method at some commercial organisations in the UK in July 2015, but this is the first time the technology has been available for use by charities.
The payment option will be available to people from today using an iPhone 6 or later models, the iPad Air 2, the iPad mini 3 or later models, the Apple Watch and Apple Mac computers introduced after 2012.
Users will also be able to include Gift Aid in their donations. In a joint statement put out today, the charities said they hoped that allowing simple payment would enable donors to give the instant they felt inspired to.
Helen Pattinson, deputy director of fundraising at ActionAid, which is participating in the scheme, said: “We want to make sure that everyone who wants to support us can do so in a way that suits them, and Apple Pay is a great way to donate in a secure, fast and easy way in the moment they connect with a story.”
Tracy Griffin, director of marketing, fundraising and communications at Scope, said using Apple Pay would help when people wanted to donate to charities but did not have the cash to do so.
Michael Dent, director of fundraising at the Alzheimer’s Society, said the technology could be a “real game changer” for charities.
“Offering supporters a quick and simple yet highly secure way to donate could be a real game changer for charities,” he said.
“People pay for goods online and on their mobiles every day with ease and should expect their charitable donations to be just as efficient and safe. This innovative technology will make single and regular donations much easier and we hope it will increase our fundraising.”
The full list of 22 participating charities is: ActionAid, the Alzheimer’s Society, Barnardo’s, the British Heart Foundation, Cancer Research UK, Comic Relief, Concern Worldwide (UK), the Disasters Emergency Committee, Marie Curie, Oxfam, the development charity (RED), the Royal British Legion, the RNIB, the RNLI, the RSPB, the RSPCA, Scope, Sightsavers, Unicef UK, VSO, WaterAid and WWF-UK.