The Health and Wellbeing Trainers are a forward thinking and dynamic team that works in South Sefton’s Virtual Ward, to improve health outcomes for adults with long term conditions. The successful applicant must be passionate about tackling health inequalities, and have a person-centered approach which encourages these adults to set achievable reablement goals.
Sefton residents are being asked for views about a number of local health policies, being reviewed to make sure NHS resources are used on the most effective treatments.
NHS South Sefton (CCG) and NHS Southport and Formby CCG are working together with Halton, Liverpool, St Helens and Warrington CCGs to review a group of policies for procedures and treatments that are known as Criteria Based Clinical Treatments (CBCT). These are routine procedures that are known to have medical benefit only in very specific situations, or for a small number of people.
Throughout Sefton’s Year of Friendship, Sefton Council is dedicated to reducing loneliness by making residents aware of the many groups and activities on offer throughout the borough.
The Council would like to highlight the Stroke Association’s work to tackle isolation for Sefton residents who are recovering from a stroke.
Deputy Police and Crime Commissioner, Cllr Emily Spurrell in partnership with Merseyside Police and the International Slavery Museum are to mark the International Day of Remembrance of the Victims of Slavery and the Transatlantic Slave Trade by providing a programme of events to raise awareness of Modern Slavery.
On the 29th March local businesses and partner agencies will have the opportunity to learn about Modern Slavery, how to spot the signs and how to report their concerns.
Sefton Council is delighted to celebrate the official launch of Sefton’s Year of Friendship 2019.
A recent launch event was held at Waterloo Community Centre highlighted the positive impact friendships have on peoples’ lives. Over recent years there has been an increase in loneliness within certain groups across Sefton, which has a detrimental impact on health and well-being.
More than two million people are being given an opportunity to tell the NHS about their experiences of using services at their GP practice. The GP Patient Survey invites a sample of people aged 16 and over from over 7,000 practices across England to take part.
The Orrell Trust is launching a Memory Café later this month to help support people living dementia or memory loss and their carers’.
The group will enable people who are living in similar circumstances to meet on a regular basis to take part in gentle exercise, games, sing-alongs, arts and crafts and memory box workshops.
Sefton Sexual Health Service is considering bringing the age of access for free Emergency Hormonal Contraception in Community Pharmacies down to under 25s only. In order to make sure there are no adverse consequences for women accessing this service and local participating pharmacies, an equality impact assessment must be carried out.
It’s November, which means that as a part of ‘Movember’, health teams in Sefton are focusing on men’s health this month.
NHS South Sefton Clinical Commissioning Group (CCG) and NHS Southport and Formby CCG are encouraging men in the area to look after their health and make sure they know about some of the most common health problems that could affect them.
This survey is for Sefton’s VCFSE Sector to help us understand the current levels of local knowledge about social investment and the interest in finding out more about it. It should take no more than 5 minutes to complete.
A new nationwide hate crime campaign aimed at increasing awareness and understanding of what constitutes a hate crime has been launched by the government.
The campaign has been developed in consultation with the Crown Prosecution Service (CPS), the Independent Advisory Group on Hate Crime and other organisations, to help the public understand hate crime, particularly offences which often people do not recognise as criminal, such as some forms of online and verbal abuse.
NHS Southport and Formby Commissioning Group (CCG) is asking if we know how to spot the signs of a ‘hypo’ and how to treat it.
A ‘hypo’ is hypoglycaemia, this is where the level of sugar (glucose) in your blood drops too low and mainly affects people with diabetes, especially if you take insulin, or tablets from the families of tablets called sulfonylureas (such as gliclazide, glimepiride, glipizide) or glinides (such as Repaglinide or Nateglinide).
There are a number of signs to show your blood sugars may be too low:
– feeling hungry
– tingling lips
– feeling shaky or trembling
– feeling tired
– a fast or pounding heartbeat (palpitations)
– becoming easily irritated, tearful, stroppy or moody
– turning pale
You can reduce the chance of having hypos by eating regularly and if you drink alcohol to follow advice about sensible drinking.
Dr Douglas Callow, clinical lead for diabetes at NHS Southport and Formby CCG, said: “Many people with diabetes will recognise the signs to show that their blood sugars are dropping – their mood will drop, they’ll feel hungry and shaky.
“Someone who knows they’re at risk should carry dextrose tablets or a small carton of smooth orange juice – you want something that works quickly, and that probably isn’t a chocolate bar.”
If not treated, you may then get other symptoms, such as:
– blurred vision
– difficulty concentrating
– unusual behaviour, slurred speech or clumsiness (like being drunk)
– feeling sleepy
– seizures (fits)
– collapsing or passing out
You may need to eat more carbohydrates both before and after physical exercise.
With the risks of passing-out, it’s important for those injecting insulin or taking diabetes tablets to check their blood glucose level before driving. They should not set off on their journey if their blood glucose level is less than 5mmol/L.
Dr Callow added: “It would also be sensible to keep glucose treatments in the car at all times and if they have a hypo whilst driving to stop the car as soon as possible.
“Take the keys out and, if it’s safe to do so, move into the passenger seat before treating the hypo. Don’t ignore the symptoms.”
You can find out more about diabetes and hypoglycaemia on the NHS website:
STOPTOBER has driven over one million quit attempts to date and is the biggest mass quit attempt in the country. It’s based on research that shows if you can stop smoking for 28-days, you are five times more likely to stay smokefree for good.
To help people prepare and remain smokefree during Stoptober, North West Boroughs Healthcare NHS Foundation Trust has produced a short animation, packed with useful tips and advice.
Stoptober offers a range of support to help people on their quitting journey, including an app, daily emails, e-cigarettes and lots of encouragement from the Stoptober online community.
In your adult years the lifestyle choices you make can dramatically increase your chances of becoming ill. Smoking is still the biggest cause of preventable deaths in England, accounting for more than 80,000 deaths each year.
Alison Foster, Smokefree Lead for the Trust said: “Making changes can improve your health right away and considerably increase your chances of staying healthy.
“Some of the benefits to your health include: carbon monoxide levels, blood pressure and pulse returning to normal, breathing becoming easier and energy levels increasing.”
For further information on the benefits of quitting smoking, visit: www.nwbh.nhs.uk/Stop-smoking
For Stoptober resources and support, visit: www.nhs.uk/oneyou/be-healthier/quit-smoking/stoptober/
Health commissioners are inviting south Sefton residents to come to their ‘Annual Review meets Big Chat’ event on Thursday 27th September 2018.
NHS South Sefton Clinical Commissioning Group (CCG) is combining its annual review meeting with a ‘Big Chat’ style event, and this year will also be celebrating 70 years of the NHS.
So, as well as finding out about the CCG’s performance and achievements over the past 12 months, the event is a chance for residents to give their views about the organisation’s latest work to shape services.
This year, the event will include a marketplace with a range of health and wellbeing related stalls that people can browse ahead of the start of the main programme, which will combine a mix of presentations and interactive, table based discussions.
Dr Craig Gillespie, acting chair for the CCG, said: “This will be our 10th ‘Big Chat’ event in South Sefton. We really value the feedback and suggestions we gather from all those who come along to the events, so we hope to welcome many local people to our annual review.”
He added: “We are also hosting a marketplace, where colleagues and partners from neighbouring health organisations will have information stalls promoting a range of local health services.”
Copies of the CCG’s annual report and accounts for 2017-2018 will also be available for people to take away.
The event begins at 1pm with a marketplace and refreshments, with the main agenda taking place from 2pm to 4.30pm at Bootle Cricket Club, Wadham Road, Bootle, L20 2DD. The marketplace and refreshments will be available from 1pm.
Anyone who would like to come along is asked to confirm their attendance, along with any special requirements they may have, by calling 0151 317 8456 or emailing: email@example.com
Local NHS leaders are reminding Sefton residents that there is a free, confidential service to support people with anxiety, depression and other common mental health conditions.
Sefton Council’s ‘Sefton in Mind’ campaign launched on Monday 10 September, covering the 30 days that fall between World Suicide Prevention Day and World Mental Health Day (10 October). The campaign aims to promote positive mental health across the borough and signpost residents to the many services available to them.
Geraldine O’Carroll is the Senior Manager for Commissioning and Redesign at NHS South Sefton Clinical Commissioning Group (CCG) and NHS Southport and Formby CCG. She said: “Everyone goes through difficult times, but sometimes our problems affect our day-to-day lives and we may feel that we can’t cope. If you are in this situation, you’re not alone.
“I recommend contacting Access Sefton for confidential advice and treatment. They can offer appointments at a variety of locations including GP surgeries across Sefton; and can also offer telephone-based or computer-based therapy where appropriate. They will work with you to find an option that’s best for you.”
Access Sefton is available to anyone aged 16+ and registered with a Sefton GP. You can self-refer via the website www.insighthealthcare.org/accesssefton, by phone 0300 303 2708 or email CWP.AdminAccessSefton@nhs.net. You can also ask your GP to make a referral for you.
Ryan Forrest, Deputy Operations Manager at Access Sefton, added: “As well as anxiety, depression and stress, talking therapies are an effective treatment for other common mental health conditions, including phobia, obsessive compulsive disorder (OCD), post-traumatic stress disorder (PTSD) and panic.”
As part of the Sefton in Mind campaign, Sefton Council wants to know which parts of Sefton have a positive influence on your mental health. The aim is to create a positive mental health map of Sefton, showing the places where people go to feel better and in turn help reduce the social isolation that can often be a symptom of depression.
To get involved and help create the map, tell us about your favourite place and tweet it along with a photograph to @SeftonCouncil or alternatively email to firstname.lastname@example.org.
Sefton CVS are working in partnership with Mersey Care NHS Foundation Trust, Sefton Council and NHS South Sefton CCG & NHS Southport & Formby CCG to host two upcoming workshops looking at a community-based model of services in Sefton.
These workshops will give you and your organisation the opportunity to both hear in more detail about these ideas but also to shape the way you or your organisation wants to be involved.
The two workshops planned in Sefton are:
Wednesday 3rd October, 9.30am-2pm – Crosby Lakeside Adventure Centre (CLAC), Cambridge Road, Waterloo, Liverpool, L22 1RR (click here for map)
Wednesday 10th October, 9.30am-2pm – Waterside Lodge, Marine Drive, Southport, PR8 1RY (click here for map)
BOOKING IS ESSENTIAL
To book your place, please complete and return the attached booking form to email@example.com or call 0151 920 0726. Alternatively, please return the booking form to the address below:
Sefton Council For Voluntary Service
3rd Floor, North Wing, Suite 3b, Burlington House,
Crosby Road North,
Please include details of any dietary or accessibility requirements. Bookings are available on a first come first served basis.
Treasure Sefton – the local network for better mental health – is supporting the 30 days of Sefton In Mind campaign which runs from Monday 10th September to Wednesday 10th October.
The 30 Days of Sefton in Mind campaign covers the 30 days that fall between World Suicide Prevention Day (September 10) and World Mental Health Day (October 10). The campaign aims to use this 30 period to promote positive mental health across the borough and signpost residents to the many services available to them.
The South Sefton Macmillan Community Navigators service have teamed up with Sefton CVS’s Community Connectors project to host a series of Macmillan Coffee Mornings across Sefton this September.
Everyone is welcome to join us, and please see below for details of each event:
Wednesday 19th September, 10am – 12pm
Maghull Town Hall,
Hall Lane, Maghull, L31 7BB
Wednesday 19th September, 10am – 12pm
Strand By Me Shop, Lower Level,
Strand Shopping Centre, L20 4SZ
Friday 21st September, 10am – 1pm
Southport Community Centre,
Norwood Road, Southport, PR8 6HQ
For more information about any of the Coffee Morning events, or to confirm your place, please email firstname.lastname@example.org or call Sefton CVS on 0151 920 0726 to speak to the Macmillan Community Navigator team.
Sefton CVS in partnership with South Sefton CCG and Southport and Formby CCG will deliver a pilot project working directly with Sefton residents who are using urgent care services inappropriately.
Location: Based at Sefton CVS Burlington House however the post is borough wide and will require some travel
Responsible to: Deputy Chief Executive, Sefton CVS
This role is fixed term for 18 months.
The post holder will manage a team of ‘Outreach and Intervention Workers’ who will work with ‘high intensity users’ to reduce the number of emergency ambulance calls and unscheduled care interactions. The ‘Outreach and Intervention Workers’ will focus on positive behaviour change addressing those issues that are contributing to residents utilising care services inappropriately.
The post holder will also manage a team of ‘Reablement Health and Wellbeing Trainers’ working as part of the ‘Virtual Ward’.. The focus of reablement is on helping older people “to do for themselves” in their own home rather than “doing it for” them. Reablement is about supporting adults to achieve maximum independence and regain the skills and confidence they may have lost as a result of poor health or as a consequence of having spent a period of time in hospital.
Job Description & Person Specification (Word / PDF)
Application Form (Word / PDF)
Guidance Notes (Word / PDF)
Diversity Monitoring Form (Word / PDF)
Criminal Convictions Declaration (Word / PDF)
The closing date for completed applications is 5pm on Monday 17th September 2018.
Interviews are scheduled for Wednesday 26th and Thursday 27th September 2018. Please note: candidates must be available to attend interview.
All completed applications and for any enquiries, please email email@example.com.
However you are planning to enjoy the long weekend, the local NHS has some useful information for how to take care of yourself in case of illness or injury.
Debbie Fagan, chief nurse for NHS South Sefton Clinical Commissioning Group (CCG) and NHS Southport and Formby CCG, said: “Most minor illnesses and ailments can be effectively treated at home with a well stocked medicine cabinet at any time of year but remember to store things like painkillers and antihistamines safely and out of the reach of young children. Your local pharmacist will be happy to advise you about the over the counter preparations that can help.”
She added: “If you’re out and about over the bank holiday weekend, you could add a small first aid kit to your bag or the boot of the car, just in case. Drinking plenty of water and protecting yourself from the sun are also simple ways to take care of yourself.”
Although GP practices will not be open on Monday 27 August, some local pharmacies will be open if you do need help unexpectedly. Pharmacists can give advice and suggest treatments for a range of minor illnesses and injuries. With no appointment necessary, you can get back to enjoying your weekend rather than waiting to see a GP.
You can visit the CCG websites to see which pharmacies will be open this bank holiday:
You can also find details of other services that can help if you’re unwell, including walk in centres and NHS 111, which is available anytime and for free by calling 111 and also now available online at www.111.nhs.uk.
This summer, Sefton Council for Voluntary Service (CVS) are coordinating a network of community venues and local organisations to offer children, young people and families access to food during the school holidays—especially those who would normally be in receipt of free school meals during term time.
The groups and organisations involved in this year’s initiative will be providing open access during August on the days and times listed below.
WEEKLY SCHEDULE & TIMES
12noon – 2pm The Inclusion Network, Bootle
6pm—9pm Parenting 2000 (Crosby)
12noon – 2pm The Inclusion Network, Bootle
5.30pm – 8.30pm Parenting 2000 (Southport)
12noon—1.30pm Waterloo Community Association
5.30pm – 8.30pm Parenting 2000 (Southport)
12noon—1.30pm The Orrell Trust, Bootle
12noon—1.30pm Waterloo Community Association
6pm—9pm Parenting 2000 (Crosby)
The Friends of Bowersdale Park in Seaforth are organising a Family Fun Day on Thursday 2nd August 2018, 12noon – 3pm at Bowersdale Park in Seaforth.
Please see below for the event flyer.
Bootle Music Festival will celebrate original art through live music, visual artists and craftsmen as well as good food and real ale at realistic prices.
A Wellbeing Zone will include yoga, mindfulness, woodland crafts & much more with representatives from the local community giving advice and information on local health & environmental issues.
Organisers SAFE Regeneration are a not for profit organisation and all proceeds from this event will be re-invested back into community projects
Order your tickets now for the discounted online rate of just £10 per person for entry to the festival on both Saturday and Sunday!
Day Tickets are also available from the Lock & Quay, 2 Irlam Road, Bootle L20 4AH Daily from 12pm – 10pm for £6 per person per day.
Tickets are also available on the gate for £6 per person per day.
Under 10s are FREE!
Gates open at 1pm
Local Solutions are looking for Care Support Workers in Maghull, Aintree, Orrell, Netherton, Waddicar, Sefton, Lunt and Lydiate.
Compassionate, Responsible, Committed, Enthusiastic, Respectful and Caring?
What Local Solutions offer
- Competitive Pay £8.05 – £8.40 (£16,889.60 pro rata)
- Enhanced Pay For Weekends
- Full & Part Time Positions Available
- Continuous Training & Development Opportunities
- Career Progression & Professional Development
- Smart Phone For Work Purposes
- Pension Scheme
Call – 0800 988 2355
Website – www.localsolutions.org.uk
Apply Online – www.cognitoforms.com/HumanResources5/ApplicationForm
The latest newsletter from the Merseyside Safeguarding Adults Board is now available. Click here to download (PDF format).
Safeguarding agencies across Knowsley, Liverpool, Sefton and Wirral are working together to ensure that adults are able to live in safety and free from abuse and neglect.
From April 2017 the existing Safeguarding Adults Boards in these areas have formed the Merseyside Safeguarding Adults Board to work together to achieve more effective and personalised safeguarding. The new combined board has been running for twelve months and has built on the work of the previous Safeguarding Adults Boards and the valued contributions of partner agencies.
For more information about the Merseyside Safeguarding Adults Board, please visit www.merseysidesafeguardingadultsboard.co.uk.
The Fifth Annual North of England Inequalities Conference will be held in Liverpool on Thursday 1 and Friday 2 November 2018.
What can devolution mean for the health and wellbeing of people and places across the North? This conference aims to bring together individuals from across the region to discuss, share and learn how we can all live long and prosper, closing the health gap between and within our communities.
Hear from elected mayors, voluntary sector organisations, local enterprise partnerships, transport specialists, World Health Organization leads on healthy cities, NHS organisations, public health experts and leading academics. Speakers include Steve Rotheram, Metro Mayor of the Liverpool City Region, Duncan Selbie, Chief Executive of Public Health England and Professor Dame Margaret Whitehead, WH Duncan Chair of Public Health at the University of Liverpool.
Aims and objectives of the conference are to:
• bring individuals across the North together to discuss, share and learn how we can all live long and prosper, closing the health gap between and within our communities
• provide a multi-disciplinary platform for presentations and discussions on key themes relating to devolution, health, wellbeing and growth
• showcase examples of good practice across the region in keeping with themes and recommendations outlined in the Due North report
• build engagement with professionals from all sectors in action to tackle the determinants of health
Who should attend:
Those working to address economic development, inclusive growth, addressing health inequalities, and poverty reduction, those involved in promoting healthy development in early childhood and working in community development and engagement.
This will be of particular interest to leaders and chief executives of local authorities, portfolio holders for regeneration and economic growth, portfolio holders for health and wellbeing portfolio holders, directors of regeneration and economic growth, members of health and wellbeing boards, members of local enterprise partnerships, representatives of housing organisations, voluntary and community sector organisations, clinical commissioning groups and commissioners of NHS services, public health professionals and academics working in the field of public health, inclusive growth and community engagement.
Local health commissioners are encouraging Sefton residents to examine their options if they become unwell over the bank holiday weekend.
Anyone who thinks they may need to access health services over the bank holiday is being urged to check opening times for walk in centres, GP practices and chemists and also think about ordering any repeat prescriptions they need before the long weekend begins.
Dr Craig Gillespie, local GP and acting chair of NHS South Sefton Clinical Commissioning Group (CCG), said: “The bank holiday weekend can be a good opportunity to relax and unwind but it’s important people know how to access health services, should they need to. Many GP practices will be closed on the bank holiday, so it’s particularly important for people to examine their options if they become poorly.”
Dr Rob Caudwell, a Southport GP and chair of NHS Southport and Formby CCG, said: “There are a variety of services on offer to people such as the advice on the NHS choices website, and the NHS 111 telephone number. Pharmacists are also available to provide free, confidential advice about common health problems such as coughs, colds and sore throats.”
The local NHS in Sefton is also reminding people that A&E and 999 services are for life-threatening and serious conditions.
Feeling Unwell? – Examine Your Options
Across the region there are a range of health services to support people if they feel unwell or have any health concerns. There are services which you may be unfamiliar with, but could be more appropriate and convenient for you depending on your specific issue.
Many pharmacies will be open throughout the bank holiday weekend and the best way to find out which pharmacy is open and when is to visit our ‘Your Services Health page’.
Your local pharmacy can offer free, confidential and expert advice on a range of health issues. They can also help you to self-care and prepare for many common illnesses and offer advice on which medicines to keep in stock at home.
In Sefton – whilst all pharmacies provide advice and treatment for a range of minor illnesses and ailments, a number in Sefton offer Care at the Chemist, which ensures our most vulnerable patients who don’t routinely pay for their prescriptions have free and easy access to over the counter medicines they may need without the need to see a doctor.
You can find a wealth of trusted advice about hundreds of health conditions and details of GPs, pharmacies in your local area by visiting www.nhs.uk. This useful website also includes a handy symptom checker.
When you need medical help or advice fast, but it is not a 999 emergency, you can also call the NHS 111 service. NHS 111 is available 24 hours a day, 365 days a year and calls are free from mobiles and landlines.
If you need medical care for illnesses you cannot treat yourself, then your GP should be your next port of call.
Your Local GP
Your GP should be your first point of contact for non-emergency illnesses you can’t treat yourself. Your GP is available from 8.00am to 6.30pm weekdays.
If you don’t have a GP, you can register with your local surgery. If you’re not sure where this is, you can find out at: www.nhs.uk or call 0300 77 77 007.
GP Out of Hours Service
If your local surgery is closed, you can still see a GP with the GP out-of-hours service; just call 111 and you can speak to a local GP over the phone or face to face if necessary.
It is very likely that you and your family will be seen and treated more quickly using the out-of-hours service than if you were waiting to see a doctor in A&E, especially at busy times.
Litherland Walk in Centre is open 8am – 8pm every day. in Litherland Town Hall, Hatton Hill Rd, L21 9JN. Call 0151 475 4667.
No matter where you live in Sefton you can simply drop in – there is no need for an appointment and all ages can get treatment here. The service treats minor illnesses and injuries that do not need a visit to accident and emergency (A&E). Remember A&E is for serious and life threatening illnesses or injuries.
West Lancashire Health Centre – 8am to 8pm, 7 days a week
Skelmersdale Walk-in Centre – 8am to 8pm, 7 days a week
Manage your repeat prescriptions and make GP appointments from the comfort of your own home, without having to venture outside, by using the new FREE Patient Access website and smartphone app. Simply search for ‘Patient Access’ in the app store.
Remember though, if using Patient Access for the very first time, you will first have to contact your GP practice so that you can register to use the app.
For information about services that can help in south Sefton over the bank holiday please visit our ‘Your Services Health page’.
Residents and visitors still have time to have their say on Sefton’s Council’s updated Equality and Diversity Policy.
The refreshed Equality and Diversity Policy 2016 – 2020 helps set out Sefton’s approach to making sure all staff are equipped with the relevant knowledge and skills to meet the diverse needs of the borough.
Cllr Trish Hardy, Sefton Council’s Cabinet Member for Communities and Housing, said: “This is a very important policy and we encourage as many people as possible to take part in our consultation.
“The policy sets out our approach to equality and diversity for the next three years and shows how we meet the requirements of the Equality Act 2010.
“In everything we do as a council, we make sure that our services are accessible and that we encourage supportive and cohesive communities.”
Those wishing to have a say on the policy have until June 29 to make their views known.
A draft copy of the refreshed policy is available to view online via http://www.engagespace.co.uk/sefton or by calling 0151 934 3202.
Sefton Council is working with Food Active to promote the new GULP (Give Up Loving Pop) Early Years campaign called ‘Kind to Teeth’.
The campaign aims to improve knowledge and raise awareness of the health risks associated with consumption of sugary drinks in under-fives.
Developed by registered nutritionists, the campaign has been launched as part of National Smile Month and is the UK’s largest and longest running campaign to promote good oral health.
Research shows that by the age of five, nearly a third of children had obvious decay in their milk teeth. In another study, 12% of three-year-olds were found to have evidence of tooth decay having on average three decayed, missing or filled teeth – and sugary drinks are a major part of the problem.
This is despite the fact that babies are only recommended to consume breast milk (or formula milk if necessary) until six months and then milk and water are the best sources of hydration for babies and young children.
Sugar is not necessary for the diet, especially for children and when consumed in the form of sugary drinks, can cause a whole host of health issues, from tooth decay to obesity and type 2 diabetes. Lots of sugar can often be hiding in many baby juices and other sugary drinks marketed at the early years.
The Kind to Teeth campaign has been developed by registered nutritionists, dental health and early year’s specialists and forms part of the well-known GULP campaign. It is aimed at parents of children under five years of age, to help promote healthier drinking habits in the early years and will involve a number of electronic resources for local authorities to utilise.
Cllr Ian Moncur, Sefton Council’s Cabinet Member for Health and Wellbeing, said: “Improving the health of Sefton’s young children is a key priority for us, so I am very pleased that the Kind to Teeth campaign is being promoted in Sefton.
“Nearly a quarter of our 5-year-olds start school with dental decay and a quarter in Reception year are overweight or are an unhealthy weight by the time they start school. Tackling unhealthy drink habits in the early years is a crucial preventative measure to protect our young children against poor dental health and weight gain”
Matthew Ashton, Director of Public Health for Sefton and Knowsley, added: “When children are young, we have a fantastic opportunity to influence healthy food and drink patterns, as habits are often established when children are young.
“This campaign will help to educate parents on the health risks associated with consuming sugary drinks in the early years, and emphasise that water is the best source of hydration for their young one. We hope it will help to influence healthy drinking patterns from the early years and throughout their growth and development into adulthood.”