Sefton’s Hole In One – amazing golf-themed art structure at The Atkinson, Southport

An amazing golf-themed art structure will dominate the Southport skyline ahead of the 146th Open Golf Championship. 

With the Championship soon to tee off, Sefton Council has come up with a fitting way to engage with the local community and the hundreds of thousands of visitors expected to the borough for the event.

The art structure, based at The Atkinson in Southport town centre, will stand over 10 metres tall and five metres wide – covering the entire height of the Atkinson façade – and is inspired by every golfer’s dream; a hole in one. 

Four giant golf clubs replicating the motion of a swing are placed at the top of the building, with 20 golf balls depicting the trajectory of the ball into a hole at ground level.  It’s hoped the piece of art will be a talking point and will prove a popular spot for selfies and snapshots by visitors and local residents. 

The artwork, commissioned by Wild Creations, is just one of many activities in Southport to herald the staging of The 146th Open on England’s Golf Coast having worked hand in hand with golf’s governing body, The R&A. 

During the week of the Open Championship, Southport will be running the fantastic FREE ‘Summer of Golf’ event. With interactive golf activities, golf exhibitions and lots more it will be a great place to spend some time, whether you’re a seasoned golfer or new to the game. It will centre around the Town Hall Gardens and The Atkinson, right in the heart of the town. This runs from July 15-23. 

From July 20-23, Rick Shiels and Peter Finch, golf bloggers and reviewers, will be there to give their thoughts on the day’s play. There is also a chance to win one of four lessons with them through visitsouthport social media. 

Cllr Marion Atkinson, Sefton Council’s Labour Cabinet Member for Regeneration and Skills, said:

“The hole in one artwork is a great spectacle and a great way to mark the onset of the prestigious Championship. 

“We are expecting hundreds of thousands of visitors to Sefton along with millions watching on TV for the Championship and the hole in one artwork is one of many initiatives planned to ensure everyone leaves our amazing borough with a great memory of The 146th Open. 

“Please get behind the Championship and really put Sefton in the global spotlight.” 

Johnnie Cole Hamilton, Executive Director of Championships at The R&A, said:

“We are delighted that Sefton Council have commemorated the return of The Open to Royal Birkdale with such an awe-inspiring mural in the iconic Town Hall Gardens. The Open is the one they all want to win and we are delighted that golf fans and local residents alike can celebrate the Championship coming back to Southport. 

“We have no doubt it will prove a popular tourist attraction throughout The Open for people of all ages and with The R&A offering free tickets to Royal Birkdale for all children under-16, we are confident watching the world’s top golfers can leave a lasting legacy in the area.” 

Matt Wild, Wild Creations Director, said:

“It was an honour to be invited to work with Sefton Council to create a build for The Open. 

“We knew that for such a prestigious event we would have to go big and so jointly we came up with the design of a supersize structure that couldn’t fail to catch the eye. 

“Our main goal was to create a static structure that had a sense of movement and for us the key really was in the detail so over a period of weeks every dimple of every golf ball was hand crafted with the finishing touch of the Sefton Council logo really bringing the sculpture to life.” 

Adult and Youth (16-24) season tickets are available to purchase for the 146th Open. Visit for full details. 

During the Championship please follow us on twitter @seftoncouncil @visitsouthport @TheOpen and follow #TheOpen, #OpenTravel #Southporttime for advice, information and travel tips.

Free golf lessons for children as part of the ‘Summer of Golf’

Free golf lessons are available for children at the Summer of Golf interactive village in Southport town centre.

The village, in the Town Hall Gardens outside The Atkinson, has been set up by Sefton Council and Southport BID for visitors and residents during the Open Golf Championship at Royal Birkdale.

Special golf lessons just for children aged three and above are taking place with PGA professionals.

The lessons are from 11am-noon and 3pm-4pm on Thursday, July 20 and 10am-11am on Friday, July 21.

Just head to the interactive village to find out more.

Royal Birkdale Open Golf Championship Ambassadors Take To The Streets

Visitors to the Open Golf Championship at Royal Birkdale will be greeted in Southport by specially appointed ambassadors.

Three new full time ambassadors will take to the streets in the resort in time for the prestigious golf championship providing a warm and friendly welcome to the thousands of expected visitors.

The ambassadors, provided by The Welcome People who have established similar teams in places such as Manchester, Leeds and London, are jointly funded by Sefton Council and Southport BID.

The Southport team will be dressed in distinctive three-piece suits, over coats and bowler hats and will meet and greet visitors, work with local businesses to promote the town and also sign post visitors to local attractions, events, shops and restaurants.

The new team, made up of Maxwell Pritchard (Max), Helen Higgins and David Charleson have already undergone extensive customer service training and have met a number of stakeholders in the town.

They will be working seven days a week for the next 12 months due to funding secured from the Coastal Community Fund.

Cllr Marion Atkinson, Sefton Council’s Cabinet Member Regeneration and Skills, said:

“We are delighted to have secured 3 full time ambassadors in time for The Open Golf Championship. They are local jobs for three local people with a wealth of knowledge.

“Sefton will be home to thousands of visitors during and after the Championship and the ambassadors will ensure every visitor has a warm and friendly welcome.

“The ambassadors are only possible after we secured funding from the Coastal Community Fund which will also be used to extensively refurbish Southport Pier in the coming months.”

Hugh Evans, Chief Executive at Southport BID, added:

“The Ambassadors will be our eyes and ears on the street reporting on issues such as faulty street lights, damaged paving, graffiti and litter.

“They’ll also help promote the town centre to visitors, tourist attractions, shopping areas, places of interest and events in order to make every visit to Southport a pleasant and enjoyable experience.”